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monday

october 9, 2017

Day 1

**Note: This schedule may change**

8:30-9:00AM | Networking Breakfast


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9:00AM

WELCOME with Aniyia L. Williams


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9:15AM

REWRITE THE PLAYBOOK: Deldelp Medina, Medina & Associates

In this session, Deldelp will give a quick history lesson on venture capital. It's important to understand why it exists, where it started and where it is today. She will then facilitate an untethering from the typical Silicon Valley mindset around raising money through a talk about lenses and how it affects the way we perceive and seize opportunities.


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9:45AM

LAWS OF THE LAND: Kelly Shapiro, The Law Offices of Kelly D. Shapiro

This session will focus on the basics of business structures (corporations, LLCs), how equity works, the value of intellectual property, and essential elements to have in place as a business owner.


10:30AM | CoFFEE Break


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10:45AM

THE SECRET LANGUAGE OF SUCCESS: Mandela SH Dixon, Kapor Capital

Business is people, and the sooner you learn how to "speak to" other people's motivations and desires, the sooner you will learn how to win the game of business. From attracting customers to recruiting talent to pitching investors...all of it demands exceptional communication skills. Whether communicating over email, talking on the phone, or meeting in person, Mandela SH will teach you what to say and how to say it to get the people you need most to say, YES! I’m in!


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11:30am

#INTENTIONMASTERY: How to identify and execute on the ONE DAILY ACTION that drives your revenue: Thomas KR Stovall, Think Like a Startup

As a founder, you may touch every part of your business, but how do you manage your tasks day-to-day without getting stuck in the weeds? Learn how to prioritize your most important action items, and how to hold yourself accountable to getting things done. If you're struggling with time management, Thomas' session will give you tools to become more productive and produce better work.


12:00PM-1:00PM | LUNCH

Lunch will be provided and networking is encouraged.


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1:00PM

GENERATING REVENUE FROM DAY 1: Danielle Leslie, Course Alchemy

Danielle will highlight marketing and revenue-focused tactics to get your business off the ground. Learn how you can make content and social media work for you to generate leads and build a community that you can monetize.


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2:00PM

BUILDING APPS WITHOUT CODE: Tara Reed, Apps Without Code

Nowadays, you can build almost anything without writing a single line of code. Tara will show us how non-technical entrepreneurs can create their own apps and validate them using simple existing tools. She'll also talk about how to set yourself up for success by choosing the right business model for your concept.


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3:00PM

DESIGN WITHOUT A BUDGET: Melanie Araujo, Front & Center

When you create a product, you are providing an experience. Designing the right experience is key. This session will help you figure out the best way to design that experience. Melanie will talk about basic principles on making your website or product beautiful, cohesive, and effective.


3:30PM | COFFEE BREAK


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3:45PM

INSIDE THE MIND OF THE INVESTOR with Arlan Hamilton

This session will be a Q&A with Arlan Hamilton, Founder & Managing Partner of Backstage Capital, one of few funds that invests exclusively in underrepresented founders.


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4:30PM

MANAGE MONEY LIKE A BOSS: Ramona Ortega, My Money My Future

This session will go from A-Z on money management and startup life. How do you know if you're financially ready to take the leap? Can a side hustle pay the bills? Ramona will share ways to to manage your cash with precision, and a look at alternative ways to finance your startup.


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5:00PM

PHILADELPHIA FOUNDERS PANEL 

Discussion with Philadelphia founders on their journey, key learnings, and vision for the future.

Featuring:

  • Adrean Turner, Turner Coaching
  • Rudy J. Ellis, Switchboard Live
  • Tiffanie Stanard, Stimulus
  • Luis Gamardo, Besto
  • Adriana Vazquez, Lilu Inc

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5:45PM

CLOSING THOUGHTS with Aniyia L. Williams


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7:00PM-9:00PM | networking reception & PARTY

Unwind, make new friends, and have a good time at Howl at the Moon. Your event badge will give you access -- drinks and food will be served!

LOCATION: 258 S 15th St, Philadelphia, PA 19102


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tuesday

OctobeR 10, 2017

Day 2

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9:00AM

The Future of Tech in Philadelphia: Mayor Jim Kenney

A special presentation about tech and innovation in Philadelphia.


9:30AM-11:30aM

MENTOR OFFICE HOURS & BREAKOUT SESSIONS

Attendees get one-on-one time with speakers, experts and mentors. Sign ups for an appointment will happen on Day 1.

Small group breakouts will be facilitated, designed to exchange ideas and learnings among attendees and leaders.

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stephen green

BREAKOUT SESSION 1 at 9:30AM

Social Capital: The real account that you should be investing into

Many entrepreneurs chase the quantifiable validation of raising a round or having the next "it" Kickstarter campaign. All the while drowning trying to wear all the hats, hoping to work their way to the answers of the questions they don’t know to ask. We will discuss how successful entrepreneurs leverage networks to cover blind spots, identify opportunities and build strong teams.

JADE FLOYD with Sofiya Ballin & FABIOLA CINEAS

BREAKOUT SESSION 1 at 10:30AM

Media Engagement 2.0: How to Tell Your Startup Story

Take a deep dive during this interactive breakout session featuring leading journalists covering startups, venture capital and technology. Journalists Sofiya Ballin from the Philadelphia Inquirer and Fabiola Cineas from Philly Magazine will be interviewed by Jade Floyd of the Case Foundation. You’ll learn their tips for founders seeking to break their next big story, what makes an effective and compelling pitch, how to build relationships with reporters and how to make your company stand out. At the session conclusion, we will invite attendees to share their pitches with the journalists for feedback in real time. Please come to this session with your media pitch in hand.


11:30AM

BUILDING A TEAM ON A SHOESTRING: Darla Wolfe, SweatEquitE

The journey to success is much more likely with a team behind you. But how do you hire when you have little to no budget? Darla will explore the options available to founders who need help and expertise from others to build their companies and products.


12:00PM | LUNCH

Lunch will be provided and networking is encouraged.


penn state university

BREAKOUT SESSION 3 at 12:00PM

Nittany Lion Meet & Greet

This will be a casual time to network as students or alumni of Penn State. Come connect with other Black & Latino entrepreneurs from the family!


12:30pM-2:30pM

MENTOR OFFICE HOURS & BREAKOUT SESSIONS

Attendees get one-on-one time with speakers, experts and mentors. Sign ups for an appointment will happen on Day 1.

Small group breakouts will be facilitated, designed to exchange ideas and learnings among attendees and leaders.

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JOAH SPEARMAN

BREAKOUT SESSION 4 at 12:30PM

How to Raise Funds & Keep it Movin'

Hear the tips, tricks and techniques Joah learned while raising $3 million for Localeur from 60+ angel investors around the world. From Facebook executives and Beyonce's manager to Hong Kong finance professionals, he'll share his experiences and things he's learned over the span of half a decade pitching hundreds of investors and figuring out how to minimize doubts and distractions while building a business and global community.

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JASON LORNE GILES

BREAKOUT SESSION 5 at 1:00PM

How to Create a Timeless Brand

In this breakout session, you'll learn the steps necessary for building brand behaviors that garner loyalty and inspire innovation. By the end of the session you will learn the priority of Brand Development, the questions that need to be answered when building your brand's foundation, how to translate those answers into tangible brand pillars, and understand the visual brand trinity.

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Eric Jordan

BREAKOUT SESSION 6 at 1:45PM

From Wantrepreneur to Entrepreneur

Learn tips, tools, and tricks on how to go from a vision in your mind to an actual real life business. Eric will share some easy to use, low-priced apps and strategies to help you start a business quickly.


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2:30PM

HOW TO PLUG INTO PHILADELPHIA'S TECH ECOSYSTEM

Get an understanding of how to access the broader startup ecosystem in Philadelphia from first pitch to partnering with companies like Comcast. 
 
Featuring:

  • Antonio "Tony" Williams, Government & External Affairs at Comcast NBCUniversal
  • Tayyib Smith, Little Giant Creative
  • Yuval Yarden, Philly Startup Leaders
  • Liz Brown, Webjunto

3:30pM-5:00pM

MENTOR OFFICE HOURS & BREAKOUT SESSIONS

Attendees get one-on-one time with speakers, experts and mentors. Sign ups for an appointment will happen on Day 1.

Small group breakouts will be facilitated, designed to exchange ideas and learnings among attendees and leaders.

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andre' davis

BREAKOUT SESSION 7 at 3:30PM

Where is the Love?

In a world where the landscape of success is often measured based on your achievements and social status, it's important to have a healthy foundation of how you feel about yourself. This session will dive into how loving from the inside out can be cultivated as you strive to change the world. 

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kevin williams

BREAKOUT SESSION 8 at 4:00PM

The Sales Guide for Startups

Many great tech ideas have been created by start ups in the last 5 years, from apps to enterprise software, and many of them have not seen the success they should have garnered.  Why? Find out how to ensure your product or service is seen and how to develop a strategy that will help you generate revenue sooner rather than later.