Bootcamp FAQs


How much does it cost? What does the tuition include?

Bootstrapping Bootcamp tuition is $2,000 if you pay all at once, or 3 payments of $700 ($2,100) if you chose monthly installments. Your tuition includes…

  • Lifetime access to the Bootcamp course content with lessons covering: personal development, self-assessment, market and customer discovery, monetization strategies, prototyping, branding, marketing, sales, and more

  • 10 weeks of live lessons and group coaching, led by Aniyia Williams and Francesca Escoto, with recordings made available shortly after each session

  • Access to a supportive community of like-minded entrepreneurs and a community manager who can serve as a sounding board and help extend your network

  • Our workbook including exercises and tools to hash out your ideas and produce results to get you to your next milestone

You should expect to finish the program with your first prototype, a defined brand platform, and a clear plan for how to make your first dollars.

This experience is 100% virtual, so you can go through the ‘Camp at your own pace, or take the pace set by Aniyia & Francesca to launch in 10 weeks.

We encourage you to make this experience a priority for the next few months, but it’s totally okay if you prefer to take your time.

As an alumni, you will also have access to any future updates we make to the Bootstrapping Bootcamp content. It’s our hope that you’ll have the material and community now and in the future, if you have new business ideas you want to test!

How does the application process work?

  1. Fill out the application.

  2. Our team will review your application within ~72 hours and contact you to let you know if you’re accepted. We are screening applications for evidence that you have an idea that we can help you with; that you are coachable, flexible, and interested in growing personally; that you are committed to starting a tech or tech-enabled business.

  3. If accepted, you will be provided a link to complete your enrollment by making a payment. If you are not a fit, we will still contact you to let you know.

  4. You will have the option to make a one-time payment of $2,000 or to pay via 3 installments of $700. You must make your payment by the deadline to confirm your spot (if there’s still space available).

  5. On launch day, you and your fellow ‘Campers will be given access to the Black & Brown Founders Academy platform, which hosts the course content, community, and other resources curated by our team.

What happens after I enroll? What else do i need?

On launch day, you’ll be granted access to our Academy platform and our first session will kick off at 6PM Eastern / 3PM Pacific. It will be an orientation to get everyone ready for what’s to come.

You will then be able to access all the course material for Bootstrapping Bootcamp, which includes assignments to work through each piece you need in order to launch.

Live lessons with Aniyia and Francesca are held every Thursday at 6PM Eastern / 3PM Pacific. Group coaching sessions are held every Tuesday at 6PM Eastern / 3PM Pacific. Our curriculum builds week over week on the results of your assignments.

Attendance is not mandatory, but if you are following the 10-week pace set by Aniyia and Francesca, we encourage you to set aside the time for our live lessons each Thursday, use Friday through Monday to work on your assignments, then attend group coaching each Tuesday until the ‘Camp ends.

After coaching, make updates to your assignments and then you’ll take those results into the next week.

This bootcamp is 100% virtual, so you will need a computer with a stable internet connection. Other than that, bring yourself and a readiness to learn and take action!

What’s the group coaching like? What IF I CAN’t Make the group coaching session TIME?

Group coaching is 1.5 - 2 hours and in an open format where people volunteer for the “hot seat” (though we sometimes call people out 😇). We then spend up to 15 minutes working through someone’s questions or challenges.

We are keeping our cohort small to allow everyone to have many hot seat moments throughout the ‘Camp.

We suggest arranging your schedule to attend these sessions, as it will make the most of your experience, but the sessions are not mandatory. If you prefer to do your own thing, or in case something comes up, recordings will be available on the platform shorty after each session ends.

Can I do one-on-one coaching instead of group Coaching?

Yes! We have a few slots available for people who prefer a private one-on-one coaching session. Upgrading to private coaching is an additional $1,000, meaning your tuition would be $3,000 (one payment) or 3 monthly payments of $1,000.

Sessions are 45 minutes for 10 weeks with Francesca! You will schedule your session time with her after registering. In addition, you’ll still have the option of attending and participating in the group coaching sessions.

After you are accepted and are provided the link to complete your enrollment, simply select the option for 1:1 during the checkout process.

Why should I choose this program? Who will i be working with?

Our organization exists to help our founders generate revenue, so they can feel in control of their lives, help their families, and build wealth. If this is what you want, and are willing to do the hard work of getting it, we are committed to helping you succeed.

The Bootcamp is led by Aniyia Williams (our Executive Director) and Francesca Escoto (our Director of Education).

Aniyia grew up in a family business from 5 years old, and worked in fundraising for nonprofits after graduating college. She has spent the last 8 years in tech at startups and launched her own fashion hardware company, Tinsel. Aniyia likes to take the best parts of Silicon Valley know-how, mix it with traditional business best practices, and translate it into what’s relevant for founders of color. She’s started 3 companies (including Black & Brown Founders), raised capital from investors, manufactured products in China, got a patent, and gotten features in top tier press like the New York Times, BBC News, Elle, Vogue, TechCrunch and more.

Francesca knows what it is like to come from nothing, and build something. She’s owned franchises, done network marketing, built a million-dollar software company in the aviation industry, and coached hundreds of entrepreneurs in a variety of industries from pharmaceuticals to software to cosmetics. Brands like MIT Media Lab and Google have trusted Francesca to train their entrepreneurs on how to build businesses that make a social impact. She’s 100% about helping you grow the money in your pocket.

We know that starting from square one can be an overwhelming task. It’s not clear how to get from Point A to Point B, and there’s a list of classic mistakes that founders make which can be costly. In addition to getting the #receipts you need as an entrepreneur, we will hold you accountable while also supporting you.

What if I still have doubts about my business idea?

That’s perfectly fine! We enjoy working with founders at the earliest stages of their journey. And in fact, many people will probably pivot or change what they are working on entirely after going through the first few weeks of assessment and discovery.

Do I have to be Black or Latinx to participate?

You are welcome to apply and enroll in the Bootcamp, even if you are not Black or Latinx. Our program content is tailored to perspectives of Black and/or Latinx people, but all are invited to participate as long as you are respectful to the community.

Aren’t you a nonprofit… why isn’t this free?!

We understand that finances can be a challenge, and we do our best to make our programs cost-accessible. However, we do have to cover the costs of running them. We hope that the option to pay in installments helps more founders take part in our program.

Rest assured knowing that you’re making an investment in yourself, and enabling the work of our organization. We’re here to help you make cash money and hope to see you earn much more than what you’ll pay for tuition. 🤑 We want you to succeed!

By the way, the word “nonprofit” is kind of misleading (hey, we didn’t invent it)! Nonprofits can make a profit and should aim to end their fiscal year with a surplus of revenue. The nonprofit business classification actually just means that we can’t distribute our profits to private individuals. Because no one owns a nonprofit.

P.S. We teach more about corporate structures in the ‘Camp. 😉

What’s your refund policy?

We are happy to refund your payment within the first 30 days, on the condition that you have completed the first module and attended at least one coaching session aside from orientation.

If you put in the work for the first few weeks, and don’t feel like you’ve gained anything, we will refund your money. If an emergency comes up after 30 days that prohibits you from participating, we will reserve a spot for you in our next cohort to pick up where you left off.

Entrepreneurship isn’t easy. Please come into the program ready and willing to make things happen!

I don’t see the answer to my question here.

No worries! Drop us a line at hello@bbfounders.co.